By Rose Hackman
Italy. Radio Mamma
04 November 2009
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Multimedia
Carlotta Jesi
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Non Profit ID card. Radio Mamma, social enterprise in Milan, Italy.
Non Profit ID card: present your project/organisation/campaign
- Where are you based? Milan
- What are you called? Radiomamma
- What are you doing and why? Working to transform Milan in a family friendly city. Because I need it now, and I can’t wait for someonelse to build it for my family. You can call it “urgency of acting”
- Do you have a website/email? www.radiomamma.it carlotta[at]radiomamma.it
- Do you have a Twitter/facebook link/name? Twitter.com/Radiomamma
- What makes you so special? I’m working to obtain what I need, I’m part of the public I’m talking to. Changing Milan for me is no longer just an option, it needs to be done.
The turning point
- How did you start? Trying to solve a personal problem, and testing my solutions with a business plan
- What keeps you going every day? I’ve seen family friendly cities abroad. Living the public space differently is possible
- Who is your target? Moms and dads who want to enjoy the city with kids, shops and professionals who answer creatively to the needs of families
- How are you financed? It started with a grant, now struggling towards economic sustainability
The challenge
- A proud moment? First subscription to our newsletter
- A problem you face? Working with mums with no working experience. And money
- Your personal motto when things get hard? Think what Obama did!
- Another cool project/organisation/campaign you would like to recommend? Innocent drink, in the Uk: my social enterprise role model
Go to Vita Europe Non Profit ID card on Pro Natura in Switzerland
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